Gen Z doesn’t differentiate between marketing and technology, and neither should you. CMOs will have to become chief digital experience officers.
— Read on adage.com/article/wp-engine/generation-z-rise-chief-digital-experience-officer/316816/
Personalization is where things are headed and rightfully so. Real authentic personalization is what companies should be striving for not the generic “insert name and generic content here” and count that as personalizing the interaction.