The Death of the “Traditional” Advertising Agency Model | by Bob Morris | UX Collective

It’s time to admit that it’s old and broken. So why does the industry lack the courage to change? With the Canne in full swing today…

Source: The Death of the “Traditional” Advertising Agency Model | by Bob Morris | UX Collective

A fascinating piece that goes behind the scenes of that advertising agency world….and I would submit that a lot of what is said here are not just issues specific to the ad industry only.  Consulting organizations have to change their way of doing business and adapt to how their customers and consumers want to do business.  Stop hanging onto the past!!!

Enjoy!!

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