Generation Z and the rise of the Chief Digital Experience Officer | WP Engine – Ad Age

Gen Z doesn’t differentiate between marketing and technology, and neither should you. CMOs will have to become chief digital experience officers. — Read on adage.com/article/wp-engine/generation-z-rise-chief-digital-experience-officer/316816/ Personalization is where things are headed and rightfully so. Real authentic personalization is what companies should be striving for not the generic “insert name and generic content here” and count […]

Your current candidate strategy is a catastrophe | Greg Savage – The Savage Truth

For most recruiters, the current candidates strategy is an unmitigated disaster, costing a fortune and resulting in an ever-increasing ‘time to hire’. In fact it’s bad for recruiters, for candidates and for employers alike. You need to dig yourself out of this mire! Now. — Read on gregsavage.com.au/2016/07/12/your-current-candidate-strategy-is-a-catastrophe/ Lots of great points made in this […]

HR & Marketing Should be working together!!

http://www.forbes.com/sites/peterhinssen/2018/09/12/what-hr-can-learn-from-marketing-about-employee-experience/ I have said for a long time that HR departments are making a mistake by not engaging their own marketing departments. HR should be leveraging marketing content for ways to sell the company, creating compelling job descriptions, conveying company culture to potential and current employees, and helping to foster an incredible experience for both […]